Mass Add

TLDR

Designed a Spotify product concept that enables users to add multiple songs to playlists in bulk, reducing the friction of playlist curation during music discovery without disrupting the browsing experience.

Context

I use Spotify every day, and one inefficiency always stood out to me. Adding multiple songs to a playlist required navigating into the playlist itself and inserting each track individually. This process became frustrating when I discovered music while browsing other playlists or artist pages.

I began exploring how the experience could be redesigned to support bulk additions without interrupting music discovery.

Process

I mapped the existing Spotify workflow for adding songs to playlists and identified exactly where the friction occurred. I then explored alternative interaction patterns that could support bulk additions without requiring the user to navigate away from what they were browsing. I translated these ideas into wireframes in Figma and produced concept videos to demonstrate how the interaction would flow in practice.

Outcome

The Mass Add concept demonstrates how a targeted redesign of a single workflow can meaningfully improve the user experience on a mature platform. By reducing the number of steps required to curate playlists, the feature would allow users to focus on discovering music rather than managing it.